Digital – distribution or outreach..??
Technology is expanding, digital is scoping the impossible, advertising – redefining the communication between brands and the audience.
The audience, renewing ways the consumer now sees and reads the brand.
Multi-routed, the reach of this rich media is clearly changing the face of how a brand can touch a potential consumer. Engagement, is the new mantra.
The question though is if the distributional effect of digital media is helping brands only distribute the message, or is also helping them outreach the consumers..?? If both, or either, how can the channel be used to combine the effects of both these positions..??
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