Social media is everywhere, but how?
So what is social media all about? It is about community building. Finally humans have achieved bringing into market, the most intrinsic instinct of their existence.
What are the essentials of a great community?
1). Sense of belonging.
2). Common cause or purpose.
3). Experiences and ideas related to the cause.
4). Personal relevance to concerning issues.
5). A sense of identity in the environment.
6). Exchange of ideas and feedback.
7). Ease of participation.
8). Togetherness.
9). Leading entity continuously fuelling the cause or ideas.
10). Constant energy.
Can us marketers use these in our social marketing? HELL YES..!! If we serve all the above cause in our social marketing designs, we can achieve more than success in our objectives.
These are just my brief thoughts. Tweet me to add more relevant ones. @shreyasghuge
